​There' s a wrong way to craft your message.
And it's costly.
​​​ If your website doesn't turn qualified interest into action, you lose work.
It may sound blunt — but it's true.
When a prospective client finds (thanks Google) and compares you to the competition, how does your existing website make them feel?
The strongest brands don't leave it to chance. They're intentional about every single word.
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magnetic adjective
: possessing an extraordinary power or ability to attract
"a magnetic personality"​​​​​​​​​​​​​​​
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"Being the best kept secret in business doesn't pay the bills"​
It's okay. I've got you.
I'm not a legal eagle. Or a financial journo. And I'm likely not as gifted at solving complex technical problems as you. But you don't need me for that. I’m a specialist strategist and copywriter who believes the most brilliant academic minds deserve the clearest, most compelling voice.
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My skill set will translate your vision (and deep knowledge) into a website strategy that builds trust, positions your 'signature strength,' and attracts more of the clients you love to work with.
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Across 30 years in marketing, sales leadership and entrepreneurship, one thing has been clear: too many brands fall short with their words — the emotional elements that drive decisions. A lifelong fascination with psychology, communication and business strategy has led me to collaborate with teams in professional services, design, coach education, and architecture.
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Armed with years of commercial insights and experience, I committed to helping solo and small team service professionals grow their brands with more interesting words too.
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So here I am, assisted by Archie the Ragdoll. Ready to craft messaging that shapes, defines, and breathes new life into your accountancy practice. You need someone who can not only get inside your head, but has a process to clarify and clearly articulate your vision.
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My approach, grounded in clear communication, provides support at every stage. Together we'll unearth exactly what you wish to be known for, then position it for your perfect-fit clients to see. Are you ready to become The Obvious Choice?​​​​
TM
Why me? (glad you asked)
A strategy nerd.
My positioning process (and your results) is anchored in deep research of your brand, competitors and target market before any word hits the page.
I'm no upstart.
A 30yr career across marketing, project management and entrepreneurship. My insights are backed by commercial experience.
I can sell.
The psychology of sales has always been a thread (incl. management) throughout my career. Effective copywriting is just persuasion, after all.
No baggage.
What you see (and read) is what you get. I work solo to make sure you get an agile, flexible, and reliable project partner to bolster your brand and business.
I get you.
I've collaborated with, or worked in serviced based industries. Your work shines, but won't attract the right clients without the right words.
Another Happy Human.
"For us, Stu didn't just deliver exceptional work. His warm, open and thorough approach was exactly what we needed. He took the reigns, but not at the expense of our brand's vision"
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Sachin Ramje, Founder @ Hyper-Visuals