Stop sounding like your competition.
Your brilliant work doesn't just need brilliant words. It needs the right words. And when you're building something unique, you can't risk cookie-cutter copy or misrepresentation of what makes your business tick.
You need copy that sells your approach, services, and how you show up in the world.
It's a strategic commitment to being relevant (to ideal clients), authentic (true to what you’re like in real life), and differentiated (from your competition).
Together we'll connect your big vision with an audience who needs (and gets) you.
Here's how my copywriting skills can support you:
1
Message Strategy Session
(workshop package)
For when you need to more clearly define what your firm does, why, and how it does it - beyond the website. You're ready for intentional messaging foundations to guide team communication, recruitment, service innovation and client growth.
Is this you? Your positioning is unclear, and the misaligned brand communication doesn't reflect your practice's true identity. You need a precise narrative that captures the essence of what makes you tick, acting as the north star for your strategic business goals.
Includes: pre-start questionnaire (all key personnel), 90-minute online workshop with nominated team leaders (incl. recording), past and/or existing client interviews (3), brand messaging guide document containing > brand vision, brand promise, positioning statement, competitor comparison, values, signature strength, ideal client profile, 15min handover call.
Timeline: 3 days
Investment: $1900AUD
*An upgrade credit will apply to the full website copywriting package.
2
Homepage-in-a-week Sprint
(website starter package)
For when you need to sharpen or reposition your 'front door' messaging without committing to a full marketing project. One day, one website page. And a giant leap toward your client conversion goals. Fast, focused and strategic copy on the most important conversion page of your website.
Is this you? Your website homepage is outdated, or doesn't reflect your current positioning. The data says people are viewing your homepage, but don't stay long (or contact you). You need to turn lookers into bookers with targeted copy mapped to your ideal client profile - and need it yesterday.
Includes: 60min kick off call and recording (define structure, audience, goals, and tone), pre-start questionnaire, same week homepage with new headline/tagline, supporting sub-headline, scrolling body copy, about page (or services) teaser, calls to action, a testimonial, navigation/menu formatting, header and footer sections.
Website pages: Homepage.
Timeline: 3 days (72hrs after kick-off call)
Investment: $2400AUD
*An upgrade credit will apply to the full website copywriting package.
3
Website Copywriting
(refresh package)
For when your website sounds like your firm from three years ago. Your messaging needs a focused facelift, but you're not ready for a full rewrite.
Is this you? Your practice has evolved and you need to align your home and about pages with your current culture, services, voice and business vision. You want to keep what's working, and strategically polish what's not.
Includes: 60min kick off call (define structure, audience, goals, and tone), pre-start questionnaire, copy auditing (words and tone), rewrites and edits, updated 'calls to action', updated page headlines (2 recommendations per page), one round of refinements after feedback, 15min-handover explainer video.
Website pages: Homepage, About Page, Contact Page.
Timeline: 10 days
Investment: $4400AUD
*An upgrade credit will apply to the full website copywriting package.
4
Website Copywriting
(full package)
For bold, distinctive and intentional messaging that converts. It's the whole box and dice. Every word, designed to capture your true value (and bring in better clients).
Is this you? Your existing website isn't consistently attracting ideal clients or projects to your business - or doesn't reflect what your business is 'really' like to work with. You're starting from scratch (new business entity, rebrand) or need brand new copy for your existing site's pages.
Includes: 90min kick-off strategy session (define structure, audience, goals and tone), pre-start questionnaire, research (incl. past client interviews), brand messaging guide document, two editing revision rounds, professional proofreading, handover session (video call Q&A).
Website pages: Home, About, Team (bios), Services, Process, Testimonials, Contact - plus basic SEO meta tags, page descriptions and 2 x client case studies.
Timeline: 4-6 weeks
Investment: $6900AUD
*messaging guide includes: brand promise, 'signature' strength, ideal client profile, and tone of voice description & writing examples.
Note: I work with a limited number of clients to provide premium service. I generally need 3-4 weeks lead time to book projects into my calendar - please reach out even if it’s “too soon” because it probably isn’t.
Book a call now to secure your preferred dates and timelines.
Custom scope requests POA.
The Obvious Choice Formula.
(aka - the process)
TM
Step 1 - Discover
Set the game plan. We'll virtually meet in a 90min strategy session to unpack and clarify your goals and vision — covering key points from your completed client questionnaire. I'll dig deep into your brand personality, ideal client profile, existing business, competitors and any specific messaging preferences. We'll also arrange past client interviews for me to complete.
Step 2 - Distil
Analyse and refine the plan. I'll review the interview findings and extract the gold flakes from my research. Your messaging guide takes shape and is finalised with your approval. I'll map out your website page structures and section formatting, all in your voice of course.
Step 3 - Deploy
Write. Write. Write. The website copy is written in an editable Google Doc so you can access and review Version 1. (Within two weeks of messaging guide approval.) There's two revision rounds, so plenty of scope to ensure you're 100% happy before it's proofread and approved for your website designer to do their thing.
Once Version 2 is approved, I'll send copy across to your designer, and we'll meet on a wrap-up call (to celebrate).
How I Work With You.
Crystal Clear. A commitment to open & straightforward dialogue with you, at all stages of project delivery. A simple, smooth and stress free process, saving you valuable (wasted) time on the misunderstanding of critical information.
Acute Ownership. I own doing it right for you, going deep to ensure every project stage is planned and executed properly. Nothing but impartial guidance to help inform the most effective decisions for your brand's strategy. Your project is my priority.
Collective Genius. Your vision, my guidance. Hands-on and invested, with a partnership approach that embraces the contributions of everyone on your team. No ego, just a singular, objective focus on the best results for you.
It's not them. It's you.
Does your website suffer from one of these common symptoms?
It doesn't sound like you.
Websites that are written without a strategy, or in the wrong 'voice' confuse or repel your ideal clients from contacting you.
The content is irrelevant.
If your business has evolved or outgrown the existing website, then you're leaving precious money on the table.
You appeal to everyone.
If the website messaging is too broad, your ideal clients won't know 'you're for them'. Targeted positioning for the win.
We wrote it oursleves.
No judgement here. Being resourceful is great. But hiring a seasoned pro with a sharp eye for the right details is (way) better.
It has a great design.
Your website is a vital sales tool. Thoughtful design elements are essential, but compelling copy is what builds your pipeline.
Be Like John.
"Stu invested an impressive amount of detail, and overdelivered on the result. Identifying and addressing the messaging 'blind spots' has clarified and sharpened communication with my target audience. Our new clients thank him for it"
John Brewer, Director @ Authentically Lead USA